Edición 104 Archives - Economundo

Marketing sensorial, llegar al consumidor a través de los sentidos

A través de los años el marketing se ha valido de diversas técnicas para llegar al consumidor haciendo que la marca se quede en la…

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Silvia Alban Hurtado 15 julio 2019

Realidad Extendida, mucho más allá de la tecnología

Grandes son los cambios que la tecnología ha traído consigo en todos los ámbitos de la sociedad, y hoy por hoy podemos hablar de las…

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Silvia Alban Hurtado 15 julio 2019

Alianza del Pacífico: Un ticket express para salir del estigma de la “nueva izquierda”

La potencial adhesión a la Alianza del Pacífico del Ecuador es un indicador de que el país atraviesa por una senda diametralmente distinta a la&hel…

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Carmen Natalia Zarate 15 julio 2019

La telefonía celular se diseña frente a un mercado exigente

Las empresas de telefonía celular deben apostar a nuevas y mejores estrategias. Su objetivo es conquistar un mercado cada vez más exigente y enfrent…

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Influencers y su estrategia en social media

Por: Santiago EstrellaMagíster, Profesor de Comunicación, Universidad Técnica Particular de Loja. No ha pasado mucho tiempo desde que una de las mi…

Santiago Estrella Silva 15 julio 2019

Situaciones de crisis, estrategias clave para manejarlas

Existen altas probabilidades de que una empresa, en algún momento de su trayectoria, tenga que enfrentarse a una situación que la ponga a prueba. M�…

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Silvia Alban Hurtado 15 julio 2019

Incentivos no monetarios ¿Cómo mejorar la retención y la productividad?

Por: Santiago DelgadoMBAProfesor Maestría de Marketing y Ventas en UEES, USFQ, UDLA en materias de Canales de Distribución y Trade Marketing / Fidel…

Santiago Delgado 15 julio 2019

Nueva categoría. Nuevo juego. Nuevas habilidades.

Por: Fernando Del Vecchio Ph.DDoctor en Dirección de Empresas. Autor, facilitador, conferencista internacional, coach ejecutivo. Especialista en…

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Fernando Del Vecchio 15 julio 2019

Las relaciones públicas digitalizadas conquistan mercado

En la actualidad las redes sociales han rediseñado el modelo de hacer Relaciones Públicas. Hoy por hoy, se las ha empezado a utilizar más para&hell…

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Tener hijos con rapidez aumenta el riesgo de esquizofrenia

Según un estudio realizado en la Escuela de Medicina de Icahn en Mount Sinai, Estados Unidos, la esquizofrenia es más frecuente en la descendencia d…

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